After an intense three-month Recycle More Minnesota educational campaign in McLeod County, St. Louis County and Western Lake Superior Sanitary District (WLSSD), participating communities saw an average 13 percent improvement in recycling participation (by volume) over years prior.
The campaign, which began in November 2008, utilized Recycle More Minnesota toolkit components on billboards, grocery store displays, movie theater ads and the local public access TV channel. The Curbside Value Partnership (CVP), a program of Keep America Beautiful, selected Minnesota for this educational initiative because of the strength of its statewide education campaign and leadership in recycling.
"We hope this will inspire other communities throughout the state to actively utilize the Recycle More Minnesota campaign materials. The results demonstrate their effectiveness!" - Steve Thompson, Curbside Value Partnership Program Director
Recycle More Minnesota wants to be your partner in promoting recycling in your region, county, city or neighborhood.
Participation by county and municipal recycling staff, recycling service providers and other organizations is key to the success of this campaign. By working together and being consistent with our messages we will be able to break through the communications clutter.
The Recycle More Minnesota Campaign was awarded the 2008 Outstanding Public Education Award by the National Recycling Coalition. Our media campaign toolkit is available for you to use on radio, TV and internet broadcasting, and in print media like newspapers, magazines, newsletters and mailers. The toolkit materials are protected under copyright, and limited use is granted to Minnesota county and municipal agencies under a Creative Commons License. Materials are distributed here for the sole purpose of recycling education within the state of Minnesota; to inquire about use of campaign components outside of the state of Minnesota, contact us.
Creative Commons Attribution-Noncommercial-Share Alike 3.0 License within the state of Minnesota only. Use outside the state of Minnesota requires special permission.
Please help us track the use of this Recycle More Minnesota education campaign. Please send an e-mail to [email protected] with a description of how and when the materials were used and, if published, the estimated circulation of the publication.
The Recycle More Minnesota campaign welcomes suggestions and feedback on all campaign materials. If you have comments or questions about the Recycle More Minnesota campaign, please contact us.
Recycle More Minnesota campaign toolkit
Fact Sheets and Articles
About Recycle More Minnesota Download: Word doc | PDF
Benefits of can and bottle recycling Download: Word doc | PDF
Benefits of paper recycling Download: Word doc | PDF
Getting your message out to the public (media tips) Download: Word doc | PDF
Recycling helps slow the rate of climate change Download: Word doc | PDF
Recycling myths dispelled Download: Word doc | PDF
Recycling opportunities away from home Download: Word doc | PDF
Starting a recycling program at your business Download: Word doc | PDF
Terminology of recyclable materials Download: Word doc | PDF
Top ten reasons to Recycle More Download: Word doc | PDF
Where does my recycling go? Download: Word doc | PDF
Why "Recycling More" is good for Minnesota Download: Word doc | PDF
Print Ads
Help promote the Recycle More Minnesota message with this collection of customizable print-ready ads, ready to run in your local paper or newsletter. Some designs have areas available for you to customize with your own county's or city's branding and contact information. Click on the appropriate link to view or download the full-size high-resolution file.
Five different radio PSAs were created for the Recycle More Minnesota campaign; downloads are available in mp3, wav or aiff formats. These PSAs have been licensed for on-air and website use in the state of Minnesota in perpetuity; voice talent royalties have been paid in full for use within Minnesota. If you have any questions about the use of these radio ad spots, please contact us.
Three different video PSAs were created for the Recycle More Minnesota campaign, designed for use in movie theaters in rotation with other ad/PSA content between movies. Downloads are available in .wmv format. These PSAs have been licensed for broadcast and website use in the state of Minnesota in perpetuity. If you have any questions about the use of these PSAs, please contact us.
Different websites have different size requirements for banner ads; we are providing this design in one typical size, but you may resize as necessary, or utilize the Clip Art and Print Ad materials to create a custom banner ad. Please link the banner to our homepage, http://www.recyclemoreminnesota.org.
This "bill stuffer" flyer is provided in the perfect size for a standard business envelope, to enclose in utility bills or other mailings. The file is available in two formats: a single piece (8.5" x 3.5"), or 3-up on a standard letter-size sheet (8.5" x 11"). Click on the thumbnail to download the full-size file.
Clip Art
Enhance your local efforts to promote recycling with these downloadable high-resolution images. To view and use the files they must be saved to your computer: right-click (on Mac, hold down the "Control" button and click) on the image thumbnail and choose "Save Link as..." or "Save Target as...". For the "chasing arrows" recycling symbol and the Recycle More Minnesota logo, right-click or control-click on the format you wish to download: Illustrator EPS, vector PDF, or JPEG.
Copyright notice: These images are for the use of participants in the Recycle More Minnesota campaign and those promoting recycling within the state of Minnesota only.
